Monday, March 19, 2007

Your Guarantee Increases Sales!

Your guarantee says more than you know.

A guarantee lowers the buying risk your customers feel. It also tells your customers that you stand behind the products you sell.

Shown in a callout, a guarantee subtly reinforces and strengthens the products it represents.

Helping your customers make more educated buying decisions should be one of your highest goals. And a callout is a way to easily convey such messages.

Monday, March 12, 2007

Is it Direct Mail or Junk Mail







This callout was created to illustrate the difference between direct mail and junk mail. Most people don't know the differences between the two. They are considerable. That is why it is called junk mail.

I wanted to plant in the readers mind that there is a difference. This usually sparks the conversation on what are the differences.

View the callout on the post card it first appeared here.