Direct Mail Postcard

Headline
Leading with a strong headline is of vital importance. Most of my development time on this piece was spent on headlines.

In this case, the headline is: "Get Your Customers to Pay More & Do it Happily with Direct Marketing."

Sub-headline
"Marketing is a science. We know the formulas that will make you more money. If you want more... call now!"

The goal is to pique the interest enough to get the prospect to call for more info.

This postcard uses a number of DM strategies including callouts, free offer, and a guarantee to name a few.

View the full postcard here.

Callouts - A Better Tonneau System

Here is a good example of a few callouts used together to drive a point. Together they help build desire to read more. See this in full context here or click on the image below to download a .pdf.

Truth Callout

I created this callout to show the delicate balance between truth and false. It appears in the blog called "Truth is what you choose to believe."