Monday, May 28, 2007

Show Signs

These were a series of 8x10 signs posted at a trade show booth. Each talked about one of the benefits of the product - a new tonneau cover.



Monday, May 14, 2007

Double Protection Callout

This callout was designed to show that the vehicle cover offered protection in two ways.

This callout was used in catalogs, brochures and other sales literature.

Monday, May 07, 2007

Truth

This callout was first used in a blog at The Internet Dark Ages all by itself. Its goal was to beg the question is it true or not?

After the blog entry was released the callout was used in the poster to bring readers to the blog.