Callouts - Your Number One Assets

Two #1 assets callouts were used to call special attention to the fact that both your employees and your customers are your number one assets.

Upon reflection, most believe this to be true but it is not obvious by the actions of most business owners.

The goal if these callouts was to make the viewer think about how they thought about their employees and how important they are to your success.

Owen—Do you want them?

Callouts - Information Bursts

Callouts are the best way to quickly educate your customers. A simple icon tells a story and builds credibility at a glance.

In a retail environment callouts can and should be used to draw attention to specific products, offers and services. In a catalog or online callouts quickly make a point. Something text can't do.

A callout will stay with the average customer much longer than most copy. So, when you want to drive home a point, say it with a callout and your customers will remember it better.

(read more)

LaughDance Postcard

Make Us Laugh... & We'll Make You Famous!
Creating a winning concept is much more than using a pretty image. Graphic Designers usually lead with imagery which is very effective if the medium permits for it.

The goal of this piece was to use copy as a focal point to relate to the comedians on an intellectual level. The imagery was of secondary importance.

Combined it is an effective piece.

Callouts

This is the callout for the circle of marketing articles found on the Image Foundry Blog.