Callouts are the best way to quickly educate your customers. A simple icon tells a story and builds credibility at a glance.
In a retail environment callouts can and should be used to draw attention to specific products, offers and services. In a catalog or online callouts quickly make a point. Something text can't do.
A callout will stay with the average customer much longer than most copy. So, when you want to drive home a point, say it with a callout and your customers will remember it better.
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